«Thought is the main capacity of a human being. To express that thought – is one of his main needs. To popularize it – is the most expensive freedom of his». Well said, isn’t it? Author of such a wonderful aphorism is – Pierre Boiste (1764- 1824), French linguist and philosopher.
The absolute majority of the men of business dream of speaking in a clear and persuasive fashion. Many are convinced that their speaking skills are good, however at the same time they find it surprising that people don’t listen to them well. How does one capture the audience’s attention and hold it?